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I was reading an article I found on the Entrepreneur.com website and I wanted to share some of the great points that were brought up.
The article, Death of the 5-Page website by Jennifer Shaheen, should be a manditory read for anyone thinking about having a website built for their company. The article talks about how an effective website should work and grow with your business. Below is a quote from the first paragraph of the article.
- “Before you dive in and create one, it’s crucial that you consider your website an investment in your business and act accordingly.”
AMEN to that sentence. Your website SHOULD be an investment. When you decided on buying a car , did you just run out and go buy the cheapest one that would “work for now”? I’m hoping you said no to that question. I’m hoping that you did some research, and found the car that would be right for you, not for right now. The same goes with your website. Look into what you will need for your business as it grows. Talk to professionals that can help you with deciding what will work for you and your business. Also, make sure that the website you have created for your business can grow with you.
Later in the article, she states that your website should be able to change and grow with your business. I know from our own website, that being able to update pages on a daily basis has become very important to my business. You should be able to add, edit, and delete pages and products from your website without having to hire a developer every time.
- “Changeability Is Key
No, you don’t want your first website to be a static five pages long. The truth is, in two months you are going to need to make changes to your services, products, special offers–the list goes on. Now you’re paying for changes and new pages to be added, and the price tag for that small, basic, cost-effective website will, at the end of the year, be triple what you planned on spending.”
I don’t think I could have said that any better. Changeability is one of the things I discuss with clients over and over again. If you plan properly and have the ability to expand your site, you’ll save your company a lot of time and money. Going cheap with a static 5 page website will only cost you more money in the long run with updates, adding features, and eventually having to do an entire re-haul of your whole web website.
- “Invest in Function, Not Pages
Today’s small businesses need the ability to control their content just as much as larger companies. You don’t need an advanced design, but you do need a website that allows you to change the text on all the pages, the ability to add photographs to your pages and embed code from outside sources like today’s social media tools.”
What you pay for in a well built site isn’t pages, but the functionality of the website. For instance, when we build websites, we build them using a content management system that allows our clients to update their site without much knowledge of web design. They can also add pages, edit them, delete them, add photos, and more.
To read the entire article by Jennifer Shaheen – Click the link below.
http://www.entrepreneur.com/ebusiness/buildingawebsite/article206968.html